Small business owners frequently hear about the importance of maintaining a presence in social media. There is no question that virtual networking enhances the visibility of a business, but staying active in the ever-growing number of social media platforms consumes valuable time. This presentation goes beyond the mechanical aspects of major social media sites and focuses on strategies to leverage these channels for business with little time investment. Participants will learn how to define a long-term content strategy that fits the needs of their business and how to effectively incorporate business-related social media into their daily work routines.
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